Friday, March 1, 2019
The book highlights YouTubers like John Green, Casey Neistat, Lilly Singh, Hank Green, Jenny Doan, Shane Smith, and many other popular YouTube stars. The book layout is great every chapter highlights another YouTube star.
I learned so much about how YouTube has changed the video industry and how YouTube has helped the cable industry promote shows. Shows that upload clips to YouTube have higher ratings then shows that do not. I learned about YouTubes ranking algorithms that goes by the length of time viewed rather than the number of views.
One thing I learned was how Justin Bieber used YouTube as his platform to get a record deal. I read that viral videos do not build long-term subscribers like long-dedicated audiences that are built over years of video creation. Audiences are built on great video with a consistent content release schedule.
Robert Kyncl explains YouTube Red and how original content works. He writes about how YouTube Red is aimed more towards mobile users of YouTube. He explains how YouTube Ped pays content creators and what the advantages of YouTube Red are as a consumer.
I think this was a great book I learned more about YouTube then I ever knew. I truly believe this book is a must-read for anyone wanting to build a YouTube audience or wants to get into social media marketing. This should be a must for anyone wanting to advertise or make money on YouTube.
Thursday, February 7, 2019
Marc Benioff was an executive under his mentor Larry Ellison who decided to go out on his own and start the Software As A Service (SAS) model that we all know today like Office 365, Quickbooks in the cloud and many others. Marc got the blessing from Larry Ellison and a two million dollar investment to start the company.
Salesforce started in an apartment next to Marc where he rented and turned the living rooms into offices and closet into a data center. Marc Benioff is famous for his customer support and people skills in the book he goes through a lot of the things he has learned that have made him one of the best in the business for dealing with people. Marc Benioff talks about how he was always better at dealing with people then he was coding computers.
Marc talks about outages that his company has had and how they turned trust.salesforce.com into a platform for users of their software to find out about outages and how they have built trust with customers because of this trusted platform.
Marc goes into sales strategists they use at Salesforce and how they develop new features based on customer feedback to ensure customers do not leave their platform. Marc talks about the Salesforce pricing model and the hardship for going from monthly to yearly services.
Marc Benioff goes into why he started a cloud-based system and how he does not care for the software server and client model that Microsoft built and how IBM and places like that were building million dollars software packages to sell which were not focused on small business.
Marc Benioff talks about his 1-1-1 style of management and his philanthropy work through his company. He talks about talking Salesforce globally and hiring the right people for the right job. Marc then talks about the Salesforce offices and their culture of life and giving back to employees. Marc goes into his travels around the world and how that inspired him to leave his cushy job at Oracle and start Salesforce.
I think this was a good book. It was a cross between self-help, business, and biography. I am not a big self-help book person so there were parts that I was not thrilled with and felt more like “you can do it” rather than the biography style of “this is how I did it”. I still think it was a great book and a must read if you are in business and would like some great pointers on building an internet business.
Monday, August 7, 2017
The Red Goodbye A Serena Triton Detective Novel (Book 2)The Red Goodbye is the follow-up to my first novel The Pangram Killer.
A year after Serena Triton a detective cracked the largest cases in her career she is rewarded with a move from active homicide to the open unsolved unit. Serena gets her first taste of the new unit working a case that is older than she and could possibly lead her to an unexpected killer and unexpected alibi in an old enemy.
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Friday, January 1, 2016
Serena Triton a detective on the job only six months in the homicide division gets called to the park to investigate a murder and the only clue left behind is a pangram. As Serena digs deeper to find the killer things take an unexpected turn.
Friday, June 26, 2015
Everyone is Nightwing!
Satya Nadella is the third CEO (Chief Operating Officer) in Microsoft’s 42 years of operation. Bill Gates served as CEO for 35 years then ...
The Red Goodbye A Serena Triton Detective Novel (Book 2) The Red Goodbye is the follow-up to my first novel The Pangram Killer. A yea...
Grawlix Nights is back for a giant sized episode with special guest Brandon Lipani, host of The Technology Geek Podcast ! Brandon joins...
E-mail: helix23011 [at] gmail [dot] com Mailing Address: P.O. Box 490 Tafton, PA 18464 Request an interview with Brandon for your own...