Thursday, February 7, 2019

Behind the Cloud Untold Story of Salesforce Book Review

Behind the Cloud: The Untold Story of How Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff was a good book published October 19, 2009. I think the timing of the book was great in 2009 was right around the time the iPhone was changing the industry and everyone was getting broadband in their homes so the timing of the publication was perfect.

Marc Benioff was an executive under his mentor Larry Ellison who decided to go out on his own and start the Software As A Service (SAS) model that we all know today like Office 365, Quickbooks in the cloud and many others. Marc got the blessing from Larry Ellison and a two million dollar investment to start the company.

Salesforce started in an apartment next to Marc where he rented and turned the living rooms into offices and closet into a data center. Marc Benioff is famous for his customer support and people skills in the book he goes through a lot of the things he has learned that have made him one of the best in the business for dealing with people. Marc Benioff talks about how he was always better at dealing with people then he was coding computers.

Marc talks about outages that his company has had and how they turned into a platform for users of their software to find out about outages and how they have built trust with customers because of this trusted platform.

Marc goes into sales strategists they use at Salesforce and how they develop new features based on customer feedback to ensure customers do not leave their platform. Marc talks about the Salesforce pricing model and the hardship for going from monthly to yearly services.

Marc Benioff goes into why he started a cloud-based system and how he does not care for the software server and client model that Microsoft built and how IBM and places like that were building million dollars software packages to sell which were not focused on small business.

Marc Benioff talks about his 1-1-1 style of management and his philanthropy work through his company. He talks about talking Salesforce globally and hiring the right people for the right job. Marc then talks about the Salesforce offices and their culture of life and giving back to employees. Marc goes into his travels around the world and how that inspired him to leave his cushy job at Oracle and start Salesforce.

I think this was a good book. It was a cross between self-help, business, and biography. I am not a big self-help book person so there were parts that I was not thrilled with and felt more like “you can do it” rather than the biography style of “this is how I did it”. I still think it was a great book and a must read if you are in business and would like some great pointers on building an internet business.

Monday, August 7, 2017

The Red Goodbye

The Red Goodbye A Serena Triton Detective Novel (Book 2)

The Red Goodbye is the follow-up to my first novel The Pangram Killer.

A year after Serena Triton a detective cracked the largest cases in her career she is rewarded with a move from active homicide to the open unsolved unit. Serena gets her first taste of the new unit working a case that is older than she and could possibly lead her to an unexpected killer and unexpected alibi in an old enemy.

On sale Now
Kindle / Paperback / Audiobook

Friday, January 1, 2016


Serena Triton a detective on the job only six months in the homicide division gets called to the park to investigate a murder and the only clue left behind is a pangram. As Serena digs deeper to find the killer things take an unexpected turn.


Friday, June 26, 2015

Brandon Lipani On Grawlix Nights Podcast

Grawlix Nights is back for a giant sized episode with special guest Brandon Lipani, host of The Technology Geek Podcast! Brandon joins the whole Grawlix crew to talk Nightwing, Arrow, and more. Topics include a bit of shop talk, a bit of comic talk, and a WHOLE bunch of randomness from Demolition Man to The Matrix Trilogy to Full House. It is a crazy good time, enjoy and be sure to check out The Technology Geek Podcast (links in the show notes).

Everyone is Nightwing!

Hit Refresh by Satya Nadella Book Review

Satya Nadella is the third CEO (Chief Operating Officer) in Microsoft’s 42 years of operation. Bill Gates served as CEO for 35 years then ...